Frequently Asked Questions:
There are generally only a handful of questions potential clients ask before they make the decision to list their property for sale, and they are without a doubt, the most important issues to consider.
1. What is my property worth?
Before we can give an indication of price, we need to complete a full and proper assessment of a property so that we can give clients a genuine and accurate figure.
On the basis of this assessment, we prepare a detailed report on the property and arrange a time to meet with clients to explain the reasoning behind the assessment.
Brad has the experience and market knowledge to help vendors with a pricing strategy that works.
2. What is the market doing?
Currently the market varies enormously in different areas. So when you are first considering selling, please feel free to call Brad to have a completely obligation-free discussion of the potential factors which will affect your sale.
High quality, targeted marketing is the key to exposing your property to as many prospective buyers as possible.
We conduct ongoing local research to ensure our marketing targets those who are ready to buy without delay, and discuss buyer feedback with you.
Regardless of the market conditions at any given point in time, we maintain and correspond with a database of genuine buyers, and list properties on the open market at the same time as we introduce them.
This is critical to ensure you will potentially get the best outcome, as all prospective buyers are introduced to your property at once – not on an individual basis. This means that the buyers will be viewing in a competitive enviroment and will realise that other prospective buyers are intereseted in the property as well.
Our office successfully sells more homes and properties because we target qualified buyers in the relevant market.
Then we use our personal, honest approach and local property knowledge to match the best buyer to your property quickly, and for the Best Net Price possible.
3. How fast can I get my house on the market?
If the property is completely ready for sale then we can generally have a photographer on site soon after ‘listing’. From there we can prepare the marketing materials and list the property and work with you to get your property ‘open to market’ within 5 to 7 days.
However, experience has shown it is best not to rush this process! Let us get it right to achieve the Best Net Price.
This allows us to take the time to attend to every detail, ensuring the home is showcased to the market in its best possible light.
Then we can really make a big impact when we list your property so that it stands out to the correct ‘buyer type’
For these reasons, we generally advise our clients that this will take 7 -12 days.
We use a combination of print media, email broadcast, direct mail, and a cross section of online marketing to keep your property in front of potential buyers, around the clock.
Selling the family home or property can be stressful at times, particularly whilst awaiting the outcome of key marketing activities.
We understand this well and will always contact you to provide feedback We also guarantee to provide well thought-out programmes – with each individual approach created exclusively for you and your property.
4. What do I need to do to get my house ready to sell?
The way you present your property for sale can have a dramatic impact on the selling price and the strategy of getting you the Best Net Price.
We will prepare a ‘presentation package’ specifically for your home, which will highlight exactly what needs to be done and the most economical way to do it. Having done this for over 25 years, Brad has a storage box full of unique ideas to assist, and the contacts to make it happen if you are not handy yourself.
That way, our clients are not going to spend money on the property that ultimately won’t make any difference to the final price they get.
Having sold many of our own properties over the years, we are well aware that you need to make every dollar count.
And when it comes to open homes, we have the policies and guidelines, which minimize disruption to your daily routine but still achieve optimum results.
This also enables us to meet face to face with potential buyers because we know this gets the best selling results fast.
And Here Are Some Questions You Should Ask:
Before deciding which Agent to use to sell your home, it’s a good idea to ask them some basic questions, which will help you make the best decision for you. For example:
1. What are your qualifications and experience?
It’s not just about an Agent’s “name or “popularity. Buyers need their agent to have knowledge, honesty, integrity and information. You need an Agent who is experienced in working with every type of buyer, from first home buyers through to corporates and more complex buying situations. Why? Because at the end of the day you must have every type of buyer brought to your property!! That’s who you and your agent need to “Get Yours Sold!”
2. Will you explain to me how you arrived at the appraisal figure you have given me?
Make sure that whoever you choose is prepared to explain, in detail, what research they carried out in order to arrive at the sale price they have provided to you. Will they take you for a drive past real ‘Sales Evidence’ to see why certain properties are asking for, or achieved, a certain price? Don’t just look at a list of asking prices, make sure you understand why some properties can fetch more than others.
3. How will you market my home?
All real estate agents have their own way of marketing a property, and some include it in their fees and some don’t Make sure you are receiving a marketing strategy tailored to suit you and your property. Most properties are unique, so therefore do not accept a standardized package deal. Make sure you can work together.
“Today’s Integrity Is Tomorrow’s Fortune”
Brad Dawson, 1992